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Better Pet Treats.
No Artificial Dyes.

Meat-filled gourmet treats colored naturally with superfoods.

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Protein-First Nutrition

Treats filled with real meat, fish, or veggies. No fillers, just the good stuff they crave.

Slow Treating

Designed to encourage exploration creating a more engaging treat experience 

Superfood colors

Zero dyes. Our vibrant colors come from superfood ingredients like spirulina and turmeric, proving beautiful treats can be clean.

Explore our best-sellers

Our Truffle Collection

All Products

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I ordered the blue cake with duck filling and my pup absolutely LOVED it! The minute my dog smelled it he wanted it. It wasn’t hard or crunchy, which was nice, my dog doesn’t like crunchy. I’ve ordered many different puppy cakes and this was by far his favorite. Will definitely be ordering again

Nikki

May 17, 2026

Available in 30+ pet stores.

Squeaky Bea’s

Chicago, IL

Chalet

Wilmette, IL

Dante & Dory's

Wilmette, IL

4Legs

Chicago, IL

The Muse

Pearl

Nothing brings us more joy than treating our dogs. It’s how we show love. But many brightly colored dog treats don’t clearly disclose what creates those colors, often hiding behind vague labels like “dog safe food coloring,” leaving dog parents guessing whether it’s artificial or natural.

We're raising the standard for transparency in pet treats. We make dye-free dog treats colored naturally with superfoods like spirulina and turmeric, so you always know what’s in your dog’s treat.

Because our dogs are family, and they deserve transparency too.

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Pet Birthday Cake

Meat filled, super food colors.

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Frequently asked questions

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